Categories
DIY Websites Shrewsbury

Search Engine Optimisation – A Few Basics

Exceptional marketing is driven by human insight.

Here to help: 01743 246401

Search Engine Optimisation is the procedure of enhancing the volume and quality of site visitors to a site or a particular web page by search engines. It is usually achieved by using targeted keywords, links to external sites and other methods of search engine marketing. SEO aims at improving the rankings of websites in search results of major search engines such as Google and Yahoo. In simple terms, SEO involves creating high quality links to your site from other sites with similar content. These high quality links are called inbound links.

The content you create for your site must comply with certain rules formulated by search engines such as Google and Yahoo. One of these rules is that the title tags of your pages must be unique. This rule is also called the ‘Do Not Overlook’ rule. Never include your company name in the title tag, or the keyword/s you wish to rank for in the title tag. Do not forget to place a descriptive title tag at the very end of the page.

Search Engine Optimisation can also be achieved by enhancing the user experience by internal linking to your site. Internal linking can be done by using directories, blogs, discussion boards etc. However, to achieve optimum results in ranking by search engines, try to post your content to as many different websites and discussion forums as possible. Also, submit your content to as many article directories as possible. In addition, pay to increase the number of inbound links to your site. In seo terms, this is known as Pay Per Click (PPC).

Another rule of SEO basics is to avoid excessive advertising. Search engines normally monitor the amount of time someone spends on a page and how long it takes to load. If someone is wasting a lot of his/her time watching commercials, then they will more than likely not spend a great deal of time viewing your content. Furthermore, if you have a large amount of paid search ads, the quality of your pages could be affected negatively. Although it is true that paid search advertising can help you to get high rankings, excessive ad display will reduce the user experience and will ultimately lower your ranking.

Search Engine Optimisation

An important aspect of Search Engine Optimisation is to keep your external links to a minimum. Search engines look at internal linking when determining page ranking. Internal linking is important because it increases your link popularity and helps your website to rank higher. However, do not overdo internal linking. Search engines generally give a high rank to sites that have minimal external links.

One of the most important rules of SEO basics is to focus your development efforts on a particular search engine. When an individual tries to search for something on the internet, he/she will most often type in a popular search engine first. When trying to get your website to rank higher, it is best to focus your development efforts on that search engine only. Doing so will help to ensure that you create content that is specifically tailored to that particular search engine.

Search Engine Optimisation – A Few Basics

Latest blog articles

We cover a wide range of topics such as Web Design, Graphic Design, Magento, Wordpress & SEO

A Successful Mobile Website Design

Recently, I was asked to review a Successful Mobile Website Design from one of the top UK mobile websites. My assessment was that it did not meet the criteria set out in my recent article on the subject. This is mainly because it fell short of meeting its key performance indicators (KPI) when it was released. Its lack of KPI success is significant and its use as a business mobi Read Full Article

Search Engine Optimisation – A Few Basics

Search Engine Optimisation is the procedure of enhancing the volume and quality of site visitors to a site or a particular web page by search engines. It is usually achieved by using targeted keywords, links to external sites and other methods of search engine marketing. SEO aims at improving the rankings of websites in search results of major search engines such as Google and Read Full Article

Magento Web Development Company That Fits With Your Business

Magento Web Development Company, Magento Ecommerce Designers / Developers, Magento Developers, Ecommerce Consultants, Magento Designers In UK, Australia, Denmark, Germany, USA For custom Ecommerce websites. Magento Ecommerce Designers / Developers, Magento Ecommerce Designers/ Developers, Consultants, Magento Consultant. Magento Web Development has grown so much in popularity t Read Full Article

The 5 Biggest Benefits Of Using Magento Web Design

A: The most important factor is that you choose a developer who is willing and able to work with you closely to ensure that all your needs are met. You will also need to ensure that the developer you choose has your best interests in mind. Many different developers offer a range of different services, but it's important that you know who you're going with. A good developer shou Read Full Article

How Can a Website Design Chesterfield ?

With your business expands, you will need a Website that looks as if it was designed especially for your brand with Website Design Chesterfield.It will allow you to gain new customers, enhance your current customer base and increase awareness of your brand and products. Designing a Website is the best way to design your Website because of its proven experience.When it c Read Full Article

The Next Web

The Next Web is an online magazine and yearly series of international conferences with special focus on new technologies and disruptive start-ups in Europe. The Next Web site was founded by Tim Berners-Lee as a platform to bring together European Internet entrepreneurs and developers. As a result of his vision, the web has become one of the most important worldwide web communit Read Full Article

Why You Need Brilliant Web Design To Succeed

Brilliant Web Design - What else could make or break your online presence? If you're anything like me, then the answer is simply nothing can. That's why Advanced Website Design are committed to delivering the very best in design and development for today's webmasters and designers. After all, without a fantastic design, your website is useless. You've probably come to this real Read Full Article

We Offer Website Design Solutions For Small Businesses

Offering high-quality and cost-effective interactive interfaces, Expert Web Developers effectively takes your company through a significant boost by providing world-class Website Design Solutions For Small Businesses. It aims at establishing your presence online and expanding your customer base. To make your website an outstanding online asset, you need to hire the services of Read Full Article

High Quality Mobile Website Design

Quality Mobile Website Design, mobile website design is meant for the use of mobile devices. Simply put, a mobile friendly website is a website which is created and optimised for handheld devices, including tablets and smart phones. This means that while people are looking at your website they will see it in their size, rather than having to view it in a smaller size. In other Read Full Article